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Scott Wright Communications Institute (SWCI)

Scott Wright Communications Institute (SWCI)Scott Wright Communications Institute (SWCI)Scott Wright Communications Institute (SWCI)
Home
About
Community Outreach
Program Awareness
Services
More
  • Home
  • About
  • Community Outreach
  • Program Awareness
  • Services

Scott Wright Communications Institute (SWCI)

Scott Wright Communications Institute (SWCI)Scott Wright Communications Institute (SWCI)Scott Wright Communications Institute (SWCI)
  • Home
  • About
  • Community Outreach
  • Program Awareness
  • Services

Program Awareness & Community Conversion

Awareness Gaps

Follow - Through Failures

Application Friction

When eligible families don’t know they qualify.

Purpose
To ensure the right people receive the right information—clearly and credibly.

Process
SWCI uses targeted messaging, community channels, and trusted voices to translate eligibility into understanding.

SWCI Benefit Touch
Eligibility becomes empowerment - not a missed opportunity.

Application Friction

Follow - Through Failures

Application Friction

When forms, steps, or messaging cause drop-off.

Purpose
To remove confusion, intimidation, and unnecessary complexity.

Process
We simplify language, streamline steps, and redesign communication to guide - not overwhelm.

SWCI Benefit Touch
More people start - and finish - the process with confidence.

Follow - Through Failures

Follow - Through Failures

Follow - Through Failures

When interest doesn’t turn into completion.

Purpose
To turn intention into action.

Process
We implement reminders, human touchpoints, progress nudges, and accountability loops.

SWCI Benefit Touch
Momentum is protected until outcomes are achieved.

Copyright © 2026 SWA - All Rights Reserved.

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